WOAG Portfolio + Capabilities Deck (Website Version)

THE COMPLETE OUTLINE (You Approve → I Build Into Final Form)

SECTION 1 — WOAG Overview

Who We Are

WOAG is a brand strategy and creative studio transforming founders, companies, and cultural experiences into powerful, profitable brands through storytelling, experiential strategy, and performance-driven marketing.
We combine luxury hospitality thinking, cultural insight, and high-impact brand strategy to help businesses grow with clarity, confidence, and creativity.

What We Do

• Brand Strategy & Positioning
• Marketing Strategy & Growth Systems
• Brand Identity & Creative Direction
• Experiential & Event Strategy
• Partnerships + Influencer Integration
• Content Strategy + Campaign Development
• Fractional CMO Services
• Digital Products / Course Development

SECTION 2 — Capabilities Deck Content

1. Brand Strategy + Foundation

We help brands build the blueprint that drives every decision.
Deliverables include:
• Brand Audit
• Positioning Framework
• Messaging Guide
• Tone of Voice System
• Audience Personas
• Competitive Landscape
• Brand Story Development
• Visual Identity Direction (non-design)

2. Marketing Strategy + Growth

We build long-term growth engines — not one-off campaigns.
Deliverables include:
• 12-Month Marketing Plan
• Go-to-Market Strategy
• Content Pillars + Ecosystem
• Social Strategy
• Email Marketing Strategy
• Funnel Mapping
• KPI Framework + Dashboard Setup

3. Creative Direction

Turning brands into cultural experiences.
Deliverables include:
• Moodboards + Visual Direction
• Campaign Concepts
• Photoshoot Creative Direction
• Brand Guidelines
• Aesthetic Development (lifestyle, luxury, wellness, fashion)

4. Experiential Strategy + Events

We create experiential moments that deepen loyalty and drive visibility.
Deliverables include:
• Event Concept Development
• Experiential Playbooks
• Production Strategy
• Partnerships & Brand Collaborations
• Influencer Integration
• Programming (wellness, lifestyle, hospitality)

5. Fractional CMO Services

For brands needing senior-level strategy without full-time overhead.
Deliverables include:
• Monthly Strategic Retainers
• Campaign Oversight
• Team Leadership & Creative Reviews
• Performance + KPI Analysis
• Cross-channel brand stewardship

6. Digital Products + Education

WOAG-branded frameworks + your upcoming accelerator.
Deliverables include:
• Course Curriculum
• Module Breakdown
• Presentation Design
• Lead Magnets + E-Books
• Funnels for Digital Products

SECTION 3 — Case Studies

(We can refine these once you give me brand names and allowed details.)

Case Study: Luxury Hospitality Member Engagement (Sample)

Challenge: Declining engagement + inconsistent brand positioning.
Solution: Full brand storytelling overhaul, 100+ event strategy, CRM-driven marketing system.
Results:
• +40% YoY event attendance
• +28% membership engagement
• Secured premium partnerships
• Rebuilt brand identity + content ecosystem

Case Study: Wellness Brand Launch (Sample)

Challenge: Founder launching without clear brand identity or customer journey.
Solution: Brand strategy, messaging, social plan, and funnel setup.
Results:
• 6-figure launch
• 3,000+ email subscribers added
• 2M+ organic social reach

Case Study: Retail/Beauty Brand Campaign

Challenge: Low awareness + scattered messaging.
Solution: Positioning, campaign strategy, influencer + experiential activation.
Results:
• 4.3x ROAS
• Increased retail sell-through
• Secured press + brand partnerships

SECTION 4 — Pricing (Transparent Ranges)

(We adjust these based on your comfort.)

Brand Strategy Packages

• Essential Brand Strategy – $2,500–$4,500
• Full Brand Strategy + Messaging – $5,500–$8,500

Marketing Strategy

• Marketing Playbook – $4,000–$6,000
• 12-Month Marketing Plan – $6,500–$9,500

Creative Direction

• Campaign Direction – $3,500–$7,500
• Brand Aesthetic Development – $2,500–$5,000

Experiential Strategy

• Event/Program Strategy Only – $2,500–$6,000
• Full Experiential + Partnerships – $7,500–$15,000

Fractional CMO

• Starting at $3,000–$8,500/month
(depending on involvement + deliverables)

Digital Products

• Course Development (WOAG Accelerator) – $7,500–$12,000
• Template Packs / E-Books – $500–$1,500

SECTION 5 — Website Portfolio Layout

Homepage

• Hero statement
• Services snapshot
• Case study highlights
• Testimonials
• Lead magnet/Course CTA

Capabilities Page

• Full WOAG service breakdown
• Icons + visuals

Case Studies Page

• 3–6 case studies
• Each with problem → strategy → solution → results

Services + Pricing Page

• Packages
• Add-ons
• Custom inquiry form

WOAG Accelerator Page

• Program outline
• Pricing
• Bonuses
• Waitlist or purchase options

Next Steps: I Build Everything for You

Tell me which pieces you want next:

1. Capabilities deck in a Google Slides or PDF format

2. Website-ready copy for each page

3. Full case studies written in your brand voice

4. Service menu with polished design

5. Pricing sheets

6. The WOAG Accelerator sales page

7. Custom visual brand language for your portfolio

Just say: “Let’s start with ______.”