🧭 WOAG Marketing Accelerator — “From Vision to Visibility”

A 6-Week Self-Paced Brand & Marketing Program by WOAG

Price: $599 – $999 | Format: Digital Self-Paced Course + Downloadable Templates

🌟 1. Brand Positioning

Purpose:
To empower founders, creators, and lifestyle brands to master brand strategy, storytelling, and AI-driven marketing — transforming creative ideas into cultural movements and scalable businesses.

Program Promise:

“Turn your brand into a living work of art — recognizable, memorable, and built to last.”

Brand Pillars:

• Strategy: Clarity, focus, and structure.

• Creativity: Design, storytelling, and aesthetics.

• Culture: Connection, authenticity, and emotion.

• Technology: AI and automation for smarter marketing.

Unique Selling Proposition (USP):
Unlike generic marketing courses, WOAG bridges creativity with business intelligence — blending brand psychology, lifestyle strategy, and AI tools into a practical framework for growth.

👥 2. Target Audience

Primary Segments:

1. Entrepreneurs & Founders – Want brand clarity and scalable systems.

2. Creatives, Consultants, & Coaches – Need structure for marketing their services authentically.

3. Wellness & Lifestyle Brands – Focused on aesthetic storytelling and community-driven growth.

4. Corporate Clients / Hospitality & Partnerships – Seek strategic frameworks for branded experiences and collaborations.

Pain Points Solved:

• Lack of clarity in brand positioning or voice.

• Inconsistent marketing that doesn’t convert.

• Overwhelm with tech, funnels, and content systems.

• Difficulty standing out or communicating value.

⚙️ 3. Program Structure (6 Weeks / Self-Paced)

| **Week / Module** | **Theme** | **Outcome / Deliverable** |

| ----------------------------------------- | --------------------------------------------------------------------------------- | ------------------------------------------------ |

| **Week 1: Foundations & AI Strategy** | Learn how to build an intelligent brand using AI and culture. | Complete Brand Identity + WOAG AI Prompt Library |

| **Week 2: Lifestyle Design** | Map income goals, offers, and business model aligned with your desired lifestyle. | Revenue & Lifestyle Blueprint Calculator |

| **Week 3: The Halo Strategy** | Identify your dream customer and create emotionally intelligent messaging. | Buyer Avatar Workbook + Halo Map |

| **Week 4: Sales Systems** | Build repeatable sales flows and confidence around conversion. | Sales Script Vault + Objection Templates |

| **Week 5: Funnel Building & Conversions** | Create high-converting funnels and content systems. | Pre-built Funnel Templates + Content Planner |

| **Week 6: Paid Ads Mastery** | Learn to scale visibility with smart, creative ads. | WOAG Ad Framework + ROI Tracker |

💰 4. Pricing & Offer Structure

| **Tier** | **Includes** | **Price** |

| ------------------- | ---------------------------------------------------------------------------------------------- | --------- |

| **Standard Access** | Full 6-week self-paced course + templates + AI prompt kit. | **$599** |

| **Premium Access** | Everything above + 1 private brand strategy session (60 min) + feedback on funnel & messaging. | **$999** |

Upsells / Extensions:

• “WOAG Partnership Playbook” Mini Course ($197)

• 1:1 Consulting Add-On ($250/hour)

• Affiliate or referral program (10–15% commission for referrals)

📈 5. Marketing Strategy

A. Launch Phases

1. Pre-Launch (2 Weeks):

   • Free “Brand Clarity Challenge” (3 days) or mini masterclass.

   • Email lead magnet: “The Brand Halo Workbook.”

   • Teaser Reels and carousels introducing “From Vision to Visibility.”

2. Launch (2 Weeks):

   • Daily Instagram Reels featuring key frameworks.

   • Influencer & brand partner collaborations (e.g., lifestyle coaches, wellness founders).

   • Email nurture sequence → cart open + countdown sequence.

3. Post-Launch / Evergreen:

   • Turn course into an automated funnel with Meta ads ($10–20/day).

   • Use testimonials and success stories for UGC-based ads.

   • Build affiliate program with partners in lifestyle, business, and creative spaces.

💌 6. Content Marketing Plan

Main Channels: Instagram, TikTok, LinkedIn, Email, Website Blog

Content Pillars:

• Authority → “How to turn your brand into a movement.”

• Education → AI + strategy tutorials, templates, and tips.

• Inspiration → Brand storytelling, design aesthetics, mindset.

• Community → Behind the scenes, partner features, testimonials.

Weekly Flow Example:

• Monday: “WOAG Wisdom” carousel (educational post)

• Tuesday: Reels – mini tutorial or trend remix

• Wednesday: Quote + story / behind the scenes

• Thursday: Email newsletter + promo CTA

• Friday: Community spotlight or testimonial

• Sunday: Founder thought-leadership post

🤝 7. Partnerships & Collaborations

Strategic Partners:

• Wellness studios, boutique hotels, and creative agencies.

• Brand incubators and women’s entrepreneurship communities.

• Tech / AI tool platforms (for affiliate cross-promotion).

Partnership Campaign Ideas:

• “WOAG x [Brand] Masterclass” – co-branded live webinar.

• “Partner Spotlight” Reels series.

• Content swap collaborations (each brand shares the other’s resource or tip).

🔁 8. Sales Funnel Overview

Lead Magnet → Email Nurture → Course Enrollment → Upsell / Partner Offer

1. Lead Magnet: “The Brand Halo Workbook” (Free PDF / AI Prompt Guide).

2. Nurture Sequence: 5-email series (educate + inspire + invite).

3. Sales Page: “From Vision to Visibility” landing page with testimonials and preview video.

4. Checkout: Stripe or ThriveCart with 2-tier pricing options.

5. Upsell: 1:1 Strategy Session or WOAG Partnership Playbook.

🧠 9. KPIs & Growth Targets

| **Metric** | **Target** |

| ----------------- | --------------------------------------------------------- |

| Email Subscribers | +2,500 pre-launch |

| Conversion Rate | 3–5% of list |

| Paid Ad ROI | 2.5–3x within 60 days |

| Social Engagement | +25% by Week 6 |

| Course Sales Goal | 100–150 enrollments per launch ($59k–$149k revenue range) |

| **Metric** | **Target** |

| ----------------- | --------------------------------------------------------- |

| Email Subscribers | +2,500 pre-launch |

| Conversion Rate | 3–5% of list |

| Paid Ad ROI | 2.5–3x within 60 days |

| Social Engagement | +25% by Week 6 |

| Course Sales Goal | 100–150 enrollments per launch ($59k–$149k revenue range) |

🎨 Next Deliverable: Visual Roadmap

The WOAG Visual Program Roadmap will include:

• A sleek 6-module timeline graphic with brand colors (turquoise, lavender, indigo).

• Icons + callouts for key outcomes per week.

• Branding that feels both strategic and aspirational.

• Ready for use in: website, Instagram carousel, and sales page.

Would you like the visual roadmap as a:

• Infographic-style chart (vertical) for web + Instagram,
  or

• Slide deck (horizontal) layout for presentation and pitch decks?

Once you choose, I’ll generate your visual roadmap next.