WHISKY HOTEL LA
Client: Whisky Hotel Hollywood, Los Angeles, CA
Agency: Work of Art Global (WOAG)
Role: Brand Strategist & Content Lead
By partnering with WOAG, Whisky Hotel Hollywood successfully transformed its digital presence into a cohesive brand experience—capturing the essence of its location, design, and luxury ambitions. The result is a strong foundation for ongoing storytelling, brand growth, and elevated audience connection.
The Strategy & Execution
Brand Positioning: We framed the hotel as a “modern Hollywood escape with vintage soul”—leveraging its location, design narrative, and whisky heritage. The storytelling theme became: “Luxury rebellion in the heart of Tinseltown.”
Visual & Content Approach:
Developed a moodboard inspired by deep green walls, gilt mirrors, mid-century rock-and-roll and design luxe (mirroring what reviews noted).
Crafted a content architecture:
Hero visuals of the architecture & interiors (emphasis on design craftsmanship).
Lifestyle moments: guests enjoying lounges, rooftop cocktails, curated details (Nespresso machines, marble showers)
Social stories and short-form video capturing ambience, the “whisky shot at check-in,” rooftop vistas, Hollywood backdrop.
PR snapshots for launch and news articles (e.g., opening announcement)
Production & Delivery:
Conducted a full-day content shoot on-site: interior photography, rooftop sequences, guest lifestyle shots, evening ambience.
Created a 30-day content engine: images, short reels, story sets, highlight covers matched the brand tone.
Social media feed overhaul: consistent visual grid, dark-lux aesthetic, storytelling captions, integrated brand voice.
Template system for ongoing posts: branded layouts, whisky bar features, guest experiences, design details.
Strategic Takeaways
Luxury hospitality brands must live their narrative visually—every digital touch must reflect design, location, and mood.
A one-day intensive shoot + structured post-production workflow (the “30-day content engine”) maximizes ROI and sustains momentum.
For boutique hotels in competitive markets, differentiation comes not only from amenities but from persona, story, and visual character.
The Ask
Whisky Hotel Hollywood (a bold, adults-only boutique hotel in the heart of Hollywood) launched with a strong thematic aesthetic—moody, indulgent, cinematic, luxurious. They sought to elevate their brand image through social media and content—that goes beyond standard hospitality marketing—and position the hotel as not just a place to stay, but a cultural destination aligned with Hollywood glamour, craftsmanship, and bold design.
Their specific goals included:
Reinforce the distinct brand voice and visual identity (“dark, intimate, unapologetically bold”) across digital channels.
Create content that captures the hotel’s unique proposition (rare whisky collection, rooftop views, European materials, design-driven rooms) for an affluent, design-conscious audience.
Increase awareness, engagement, and brand desirability in a competitive Los Angeles hospitality market.
Provide a content library and storytelling approach that can continuously fuel their social media, digital campaigns, and PR efforts.
The Results
Brand Cohesion: The hotel’s digital presence now mirrors the physical experience—moody, design-driven, aspirational.
Content Library Built: A robust 30-day content roll-out completed, enabling consistent, premium posts without content vacuum.
Differentiation: The hotel now communicates its uniqueness clearly—positioned not just as a stay, but as a “cinematic, adults-only Hollywood escape.” Reviews reflect this voice.
Engagement Uptick (Estimated): While specific numbers may be proprietary, the refreshed strategy enabled higher-quality visuals and storytelling that align with luxury-driven audience expectations.