PALM SOPHIA

Client Proposal

The following outlines three ways we can work together through Work of Art Global, each thoughtfully designed to support your goals while meeting you where you are today.

Rather than a one-size-fits-all approach, these tiers provide flexible entry points that balance ambition with practicality, ensuring meaningful progress at every level of engagement. No matter the path chosen, every partnership is rooted in strategic clarity, elevated execution, and outcomes designed to endure.

Inbound Sales & Booking Support (Tier 1)

Engagement Type: Agency provides executional support for existing inbound demand. This structure reflects market-rate inbound sales execution support delivered by an external agency.

Scope of Work:

• Manage and respond to assigned inbound inquiries (email, phone, text)

• Support scheduling and execution of venue tours

• Maintain and progress leads within the CRM

• Follow up on active prospects through booking

• Support closing of standard bookings using existing pricing and systems

• Light social posting when content is provided by the client

Exclusions:

• No revenue strategy or pricing optimization

• No systems build-out, automation, or CRM redesign

• No outbound partnerships or proactive growth initiatives

• No responsibility for increasing average event value

• No brand repositioning or content strategy ownership

Investment:

• Monthly Agency Retainer: $6,000 - $7,500

• Event Booking Fee: 5–7% of venue rental revenue booked

Expected Revenue Impact

• Maintains current performance range

• ~3–6 events per month

• Average event value: $10k–$13k

• Estimated monthly gross revenue: $30k–$78k

ROI Summary: Stabilizes and supports existing inbound demand with limited upside beyond current performance. Best suited for maintaining momentum, not scaling.

Sales & Systems Growth Alignment (Tier 2)

Engagement Type: Agency focuses on improving conversion, consistency, and scalability through revenue optimization & sales systems support. This reflects senior-level sales systems and revenue optimization delivered via agency services.

Scope of Work:

Includes all Inbound Sales & Booking Support services, plus:

• Improve close rates through structured follow-up systems

• Design standardized venue tour flow and sales scripts

• Implement scheduling and CRM automation (e.g., Calendly workflows)

• Support pricing refinement and package clarity

• Develop sales collateral (deck, FAQ, proposal templates)

• Align social content planning with revenue goals (corporate + brand)

Exclusions

• No full brand repositioning

• No ownership of long-term partnership negotiations

• No full filming or location-scout strategy ownership

• No facilities or operational management outside revenue functions

Investment

• Monthly Agency Retainer: $7,500–$9,000

• Event Booking Fee: 5–7% of venue rental revenue booked

Expected Revenue Impact

• Achieves stated goal of ~10–12 events per month

• Average event value: $10k–$13k

• Estimated monthly gross revenue: $100k–$156k

ROI Summary: Converts more of what is already coming in by improving systems, discipline, and follow-through—realistically doubling monthly bookings without increasing lead volume.

Full Growth & Revenue Partnership (Tier 3)

Engagement Type: Agency acts as an external growth partner focused on expansion, margin growth, and owner leverage. This reflects a true revenue partnership, not staff augmentation.

Scope of Work:

Includes all Tier 2 services, plus:

• Revenue strategy across events, filming, and weekday utilization

• Corporate, brand, and filming client acquisition strategy

• Preferred vendor monetization and bar revenue modeling

• Social media strategy directly tied to bookings and demand

• Film/location-scout positioning and outreach strategy

• Systems roadmap and hiring advisory (coordination, content capture)

• Growth planning aligned with ownership objectives

Exclusions:

• No facilities management or janitorial oversight

• No city permitting, compliance, or regulatory responsibility

• No internal HR or payroll administration

Investment:

• Monthly Agency Retainer: $9,000–$11,500

• Event Booking Fee: 7–10% of booked revenue

Expected Revenue Impact

• 12+ events per month plus filming and weekday activations

• Increased average event value and higher-margin bookings

• Estimated monthly gross revenue: $160k–$200k+

ROI Summary: Unlocks step-change growth by expanding the event mix, increasing revenue per booking, and installing scalable systems that materially raise revenue while reducing owner bandwidth.

ERIN McCLAIN

Brand, Marketing & Hospitality Growth Strategist

With over 20 years of experience across luxury hospitality, private clubs, entertainment, and live events, Erin McClain founded Work of Art Global (WOAG) to help venues and lifestyle brands grow with intention, structure, and cultural relevance.

Erin’s background spans senior leadership roles overseeing revenue-generating events, memberships, partnerships, and guest experiences within high-end hospitality environments. She has led multi-million-dollar event portfolios, optimized sales and demand strategies, and partnered with operators and ownership teams to elevate both top-line revenue and guest experience—without sacrificing brand integrity or service standards.

Work of Art Global was created to bridge the gap between creative vision and commercial execution. WOAG supports hospitality-forward brands like Palm Sophia through strategic positioning, content and storytelling, partnerships, and experience design—ensuring growth efforts are cohesive, compliant, and scalable. Rather than isolated campaigns, Erin builds systems that drive awareness, bookings, repeat visitation, and long-term brand equity.

At the core of Erin’s approach is a belief that the most successful hospitality brands are built through clarity, consistency, and connection. Her work blends strategic insight with elevated execution—helping venues like Palm Sophia strengthen their identity, increase demand, and build a community that sustains growth over time.

Next Steps

Let’s identify the partnership structure that best supports Palm Sophia’s growth goals and discuss how we can move forward together with clarity, compliance, and momentum.