AIKO ZEN

Aiko Zen

Quiet power in every step, designed for the woman who moves with purpose.

Our Goal:

Build the brand world, articulate the point of view, and generate audience desire before the kitten heel is even physically made.

Because right now, you're not marketing a shoe —
you’re marketing the story, the lifestyle, the need, and the founder vision.

Brand-First Market Entry

Before a single product is manufactured, we build the brand world.

WOAG’s approach establishes Aiko Zen’s point of view, cultural relevance, and emotional resonance before the kitten heel ever exists. We define the narrative, lifestyle, and founder vision that create desire early—so by the time the product launches, the audience is already waiting.

This is not about selling a shoe.
It’s about shaping meaning, identity, and demand from day one.

What You’re Really Marketing

You’re not marketing a product.
You’re marketing:

  • A point of view

  • A lifestyle

  • A cultural signal

  • A founder-led vision

  • A sense of “this was made for me”

WOAG ensures all of this is articulated, aligned, and activated before the first unit hits the market.

Why WOAG Is the Right Partner

WOAG operates as a strategic brand-building partner, not a transactional agency. We lead brands from idea to influence, creating a foundation that supports long-term growth—not just launch moments.

Our work sits at the intersection of:

  • Brand strategy

  • Creative direction

  • Cultural storytelling

  • Audience psychology

  • Go-to-market execution

Brand Build & Launch Services

WOAG partners with Aiko Zen as a full-service brand and marketing studio, guiding the brand from concept to community to capital readiness.

WOAG doesn’t just help brands launch — we help them arrive with clarity, confidence, and cultural relevance.

Our role is to ensure Aiko Zen enters the market not as a product, but as a fully realized brand with community, demand, and investor credibility.

LEVEL 1 — BRAND FOUNDATION & DIRECTION

Purpose
Establish Aiko Zen’s brand world, positioning, and narrative foundation before active marketing execution.

Includes

  • Brand positioning & point of view

  • Founder narrative & brand story framework

  • Audience definition & desire mapping

  • Brand pillars, tone of voice & messaging framework

  • Competitive & market landscape analysis (heels + adjacent luxury)

  • Strategic recommendations for content, platform focus & sequencing

Deliverables

  • Brand strategy summary

  • Messaging & tone guidelines

  • Competitive insight overview

Investment
$500–$1,000

Timeline
1–2 weeks

LEVEL 2 — CONTENT STRATEGY & SOCIAL LAUNCH

Purpose
Translate brand strategy into visible momentum across social platforms using existing assets.

Includes

  • Content strategy aligned to brand positioning

  • Short-form video breakdown from existing shoot (8–12 assets)

  • Platform-specific strategy (Instagram vs TikTok)

  • Caption frameworks & posting guidance

  • Sample social grid & story concepts

Deliverables

  • Edited short-form video assets

  • Social content roadmap

  • Caption & hook templates

Investment
$1,500–$2,500

Timeline
2–3 weeks

RECOMMENDED PATH

Most early-stage luxury brands begin with Level 2, layer in Level 3 as investor needs arise, and transition into Level 4 once product and funding align.

LEVEL 3 — BRAND PRESENCE & INVESTOR READINESS

Purpose
Establish Aiko Zen as a credible, investable brand with a cohesive digital presence while product development is underway.

Includes

  • Everything in Level 2

  • Supplemental brand visuals (Canva-based graphics, quotes, stock imagery)

  • Founder-led content guidance (Zoom conversations, sketches, behind-the-scenes)

  • Basic website build (Squarespace) with brand narrative

  • Investor video hosting & distribution strategy

Deliverables

  • Social content library

  • Live brand website

  • Investor-ready digital experience

Investment
$3,000–$5,000

Timeline
3–5 weeks

LEVEL 4 — PRE-LAUNCH BRAND BUILD & CREATIVE DIRECTION

Purpose
Evolve Aiko Zen into a fully realized luxury brand universe ahead of product launch, PR, and fundraising.

Includes

  • Ongoing creative direction & brand evolution

  • Monthly content cadence & editorial storytelling

  • Artistic & fashion-house visual direction (90s / editorial influence)

  • Shoot concepts & planning (NY x LA narrative)

  • Deeper audience, messaging & product-differentiation strategy

Deliverables

  • Consistent multi-platform content

  • Refined brand world & narrative system

  • Launch-ready creative foundation

Investment
$6,000+ (monthly / retainer-based)

Timeline
Ongoing (minimum 2–3 months recommended)

OPTIONAL: Monthly Consulting & Advisory Retainers

For founders who want flexibility or continued strategic support.

Includes:

  • Brand & marketing strategy consulting

  • Investor pitch support

  • Founder check-ins and strategic direction

  • Go-to-market guidance

  • Review of creative, messaging, and growth plans

  • Investor-facing feedback and positioning support

  • Content, campaign, and growth advisement

Hourly Rate: $175/hour || Monthly Retainer: $3,000 (≈ 16–18 hours)

Optional Add-Ons (If You Want to Include)

You don’t have to list these now, but they’re good to mention verbally:

  • Paid social strategy & ad management

  • Influencer partnerships & gifting strategy

  • Email/SMS setup & flows

  • Investor deck design & storytelling

  • Ongoing content production retainers

Hourly Rate: $175/hour || Monthly Retainer: $3,000 (≈ 16–18 hours)