CLARITY is uniquely positioned as the "Erewhon of Eye Care" a luxury eye wellness destination that combines premium care, aesthetics, and a highly curated patient experience.
This positioning creates a powerful opportunity to attract discerning clients seeking more than a traditional optometry practice.
Your goal is to increase social-driven patient acquisition, generate measurable appointment bookings, and establish CLARITY as Los Angeles' premier luxury eye wellness destination.
To achieve this, our focus will be on creating a strategic content engine that consistently attracts, educates, and converts prospective patients. Through intentional storytelling, educational content, and conversion-focused campaigns, we will build a repeatable marketing system designed to increase awareness, strengthen community engagement, and drive patient acquisition.
Beyond content creation, this means developing a sustainable content ecosystem that combines audience targeting, strategic messaging, and growth-focused content designed to generate appointments—not vanity metrics. Every piece of content will serve a purpose: to reinforce CLARITY's premium positioning, educate prospective patients, and move them closer to booking an appointment.
Proposal Overview
Based on our discussions, I've outlined two partnership options designed to support your growth goals while providing the strategy, content creation, and execution necessary to increase awareness and drive patient acquisition.
Content Creation & Brand Visibility
Investment: $2,000/month
(3-Month Initial Commitment Recommended)
Designed for practices looking to establish a consistent social presence, strengthen brand awareness, and build a strategic content foundation for long-term growth.
Monthly Deliverables
Strategy & Growth Planning
• Monthly strategy and planning session
• Content strategy aligned with business goals
• Audience and messaging development
• Monthly content calendar
• Campaign and content pillar planning
• Performance review and optimization recommendations
Content Creation
• 1 on-site content shoot per month (up to 4 hours)
• Creative direction and shot list planning
• 12–15 short-form videos/Reels
• 20–25 Story assets
• Static graphics as needed
Brand Positioning & Messaging
• Content themes aligned with target patient audiences
• Service spotlight planning
• Educational content strategy
• Seasonal content recommendations
Performance Review
• Monthly performance summary
• Content insights and recommendations
• Top-performing content analysis
Primary Goal:
Increase visibility, strengthen brand awareness, and establish a strategic content foundation that positions CLARITY as Los Angeles' premier luxury eye wellness destination.
Growth Partnership
Investment: $3,000/month
(3-Month Initial Commitment Recommended)
Designed for practices focused on accelerating patient acquisition through strategic content, campaign development, and performance-driven growth initiatives.
Includes Everything in the Content Creation & Brand Visibility package PLUS:
Enhanced Content Production
• 2 on-site content shoots per month (up to 8 hours)
• 20–25 short-form videos/Reels
• 30–40 Story assets
• Additional educational, lifestyle, and promotional content
• Service spotlight campaigns
Patient Acquisition Strategy
• Monthly growth strategy session
• Service-specific content campaigns
• Dry Eye Treatment awareness campaigns
• EyeLift awareness campaigns
• Seasonal promotional campaigns
Performance Tracking & Reporting Track:
• Website clicks
• Calls
• Appointment requests
• Social-attributed patients
• Top-performing content
Primary Goal:
Increase patient acquisition, drive appointment bookings, and position CLARITY as Los Angeles' premier luxury eye wellness destination.
OPTIONAL ENHANCEMENTS
Social Media Management
• Instagram management
• TikTok management
• Content scheduling and publishing
• Caption writing and hashtag optimization
Investment: +$500/month
Community Engagement
• Comment management
• DM engagement and response support
• Lead nurturing and patient inquiries
Investment: +$500/month
Local Audience Growth
• Community relationship building
• Engagement with aligned wellness and lifestyle accounts
• Local visibility initiatives
Investment: +$500/month
Partnership & Influencer Strategy
• Wellness partnership recommendations
• Influencer identification and vetting
• Cross-promotional opportunities
• Referral partner development
Investment: +$500/month
Advanced Strategy & Consulting
• Bi-weekly strategy calls
• Quarterly growth planning sessions
• Competitive market review
• Marketing advisory support
Investment: +$500/month
Content Producer & Brand Growth Strategist
With over 15 years of experience across luxury hospitality, wellness, lifestyle brands, entertainment, and experiential marketing, Erin McClain founded Work of Art Global (WOAG) to help businesses grow through strategic storytelling, compelling content, brand partnerships, and results-driven marketing.
WOAG helps premium brands strengthen their market presence, cultivate loyal communities, and drive customer acquisition through a thoughtful blend of content strategy, creative direction, partnerships, and experiential marketing. Drawing on extensive experience leading brand activations, revenue-generating events, membership growth initiatives, and elevated customer experiences, WOAG understands how to connect brands with discerning audiences in meaningful and measurable ways.
At the core of our philosophy is the belief that the strongest brands are built through clarity, consistency, and authentic connection. We partner with businesses to create strategic marketing systems that support sustainable growth while preserving the elevated experience and distinct identity that set them apart.
To view additional client case studies and examples of our work, please click here to explore the WOAG portfolio.
ERIN McCLAIN
Next Steps
I look forward to discussing which partnership option feels like the best fit for your goals and how we can begin building CLARITY's patient acquisition strategy together.