Hi, I’m Erin—and if you’re wondering why I chose marketing, blame Angela Bower. Watching Who’s the Boss? as a kid, I was captivated by Angela—smart, empathetic, and razor-sharp in how she connected people to ideas. That spark turned into a lifelong love of storytelling. I started with a disposable camera, staging photo shoots with friends and developing the film in the photo department at my afterschool job, where I fell in love with the alchemy of light and timing. In high school I moved to video production; in college I studied communications and film to marry craft with purpose. Early in my career at MTV News, I honed the skills I still use today—researching fast, writing tight scripts for the nightly program, shaping on-air questions for red-carpet interviews, and stitching it all together in the edit bay with clean graphics that carried the story.

Two decades later, I’ve led multi-million-dollar event portfolios, produced large-scale entertainment experiences, and consulted for luxury, wellness, and lifestyle brands. I founded Work of Art Global (WOAG) to bring creativity and rigor together: data-driven campaigns, authentic storytelling, and experiences designed to perform—measured not just by impressions, but by impact. Whether it’s a launch, a cultural moment, or a hospitality experience, I build narratives that are cohesive across words, images, and video, then engineer the path that turns attention into action.

What grounds my work is what inspires me personally—travel, wellness, and cultural exploration. Those passions mirror what many clients want to bring to life, and they keep my approach human: listen closely, create honestly, measure clearly. If we partner, you’ll get someone who can shape the story and ship the results—combining Angela Bower’s empathy and excellence with modern, data-smart marketing to create experiences people actually feel.